Todd Cooperiders Esoteric signature wax now available through our store!!
Read what Todd has to say about the development of his exclusive signature wax:
Brilliance, Durability, Ease of Use, and Value. These are all the key features that professional detailers and enthusiasts look for in a boutique wax, but rarely will you find them all together in one package.
After exhaustive experimentation with dozens of high-end wax products on the market on some of the finest automobiles ever made, I came to the conclusion that if I wanted a wax that combined the best characteristics of all of these examples, then I would need to develop a formula myself.
But if I were to create a boutique wax that was to bare the name Esoteric, it would have to be developed around the cornerstones of Brilliance, Durability, Ease of Use, and Value.
Brilliance: Just about any wax can add a shine, but the finest examples add a brilliance, or glow, that make the vehicle stand out in a crowd. The wax needs to have the ability to add this brilliance to either an un-polished car, or one that has been polished to perfection.
Durability: Durability with most carnauba waxes is typically pretty low. On daily drivers, your normal durability is limited to about a month or so. Given that, the Esoteric wax would need to be more like a sealant...with 4-6 months of protection!
Ease of Use: Too many boutique waxes have very high learning curves in their application, and if you don't get it just right, you can go from shine to streaky, hazy mess in less than a day! Most people give up on their new wax after one trial if it's either too hard to apply, too difficult to remove, or gets streaky / hazy after a day. The development process would have to ensure that the wax is (ridiculously) easy on and off, with no streaking or hazing regardless of the weather or humidity.
Value: As educated consumers, we're always looking to get the most performance out of our products relative to the amount we pay. So if we could develop the Esoteric wax that provides Brilliance, Durability, and Ease of Use for a price considerably less than the traditional boutique waxes that easily run from $300 - $3,000 (and beyond!), then we would be able to offer one of the highest levels of value in the market! And if we develop a wax that offers all 3 key elements (brilliance, durability, and ease of use) in comparison to more expensive products that only offer one or two, then the value grows exponentially.